4 Things We Do Before Listing Your Twin Cities Home

By Mark Callender

Hello, my name is Mark Callender and I am a licensed real estate agent with RE/MAX Results. Because I have been helping families buy and sell their homes for more than 18 years, I am now helping their children to buy their first homes and their parents to downsize. No matter the direction you’re moving, my goal is to make the process as calm and enjoyable as it can be.

Before we come to your home for a listing appointment, we want you to know exactly what we’ll do when we get there. No surprises, no guesswork. Just a clear plan from the start.

There are four things we accomplish at every first meeting, and each one is designed to help you feel informed and confident about your decision to sell.

Walking through your home like a buyer. The first thing we do is walk through your home, but not the way you see it every day. We look at it through the eyes of a buyer. What’s going to stand out? What might raise a question?

If there are upgrades, updates, or staging adjustments that could help your home show better, we’ll talk about them right there. It’s not about finding problems. It’s about making sure your home puts its best foot forward from day one.

Our proactive marketing plan. Next, we walk you through exactly how we’ll sell your home. This isn’t a generic pitch. It’s a specific plan for your property: how we’re going to get it in front of the right buyers, what channels we’re using, and what the timeline looks like. You’ll know every step before we take it.

Setting a pricing strategy together. We’ll pull up properties in your neighborhood, your area, or your city, depending on how your market is situated and how close comparable homes are. We go through them together so you can see what’s sold, what’s sitting, and what the data tells us about where your home should be priced.

This isn’t us handing you a number. It’s a conversation where we arrive at a probable sales price together based on real information.

Paperwork is ready if it all makes sense. If everything feels right and you’re confident in our ability to sell your home, we come prepared. We’ll have the listing paperwork ready so you can put us to work right away.

There’s no pressure to sign anything on the spot. It’s simply there so that if you’re ready, we don’t waste your time with a second trip.

If you’re thinking about selling your home in the Twin Cities and want to know what working with our team looks like from the very first meeting, we’d love to have that conversation.

Call or text us at 612-961-9448, email us at mark@markcallenderhomes.com, or visit callenderhometeam.results.net. We look forward to meeting you at your door.